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Bill Foley-Backed SPAC Reaches Deal With Marketing Firm System1

Bill Foley-Backed SPAC Reaches Deal With Marketing Firm System1
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Foley-Backed SPAC Reaches Merger Deal With System1 Marketing Firm

Foley-Backed SPAC Reaches Merger Deal With System1 Marketing Firm Crystal Tse, Bloomberg News LAS VEGAS, NV - JUNE 20: Vegas Golden Knights Chairman, CEO and Governor Bill Foley salutes as he is introduced at the 2018 NHL Awards presented by Hulu at the Hard Rock Hotel & Casino on June 20, 2018 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images) , Photographer: Ethan Miller/Getty Images North America (Bloomberg) Marketing firm System1 has agreed to go public through a merger with a blank-check firm backed by Bill Foley in a deal that will give the combined company an enterprise value of $1.4 billion, according to people familiar with the matter.

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