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Globally and across many markets, neutral nail colours have emerged as the most popular shades, with black nail polish taking the top spot, according to a recent report by Perfect Corp., a global provider of artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions.
The popularity of nail colours has grown rapidly over the past few years, and the global nail beauty market is expected to grow at around 8% over the next decade, according to Transparency Market.