Beautyworld Middle East, the region’s largest trade fair for beauty products, hair, fragrances and well-being, returns in 2022 with double-digit year-on-year growth, as increased exhibitor participation sets the course for one of its most successful editions yet.
Taking place at Dubai World Trade Centre (DWTC) from October 31 to November 2, this year’s show – the 26th in Messe Frankfurt’s annual series – is more than 90 per cent fully booked, with exhibitor numbers expected to top 1,400, compared to last year’s total of 891.