you. this is ra a real concern. ticktock has shown how profitable this can be. and they are better at it than anyone else in the game. exact ly last couple years. a few years sag is a good example, but not clear yet if we will see self-policing from the industry itself. and school districts, in addition to parents are struggling with this. thinking back to until maybe the beginning of high school. now kids have phones at such a young age, elementary school age and parents feel like, okay, you got to give your kid a phone for safety to keep in touch with