Ad Practitioners Acquires Technology & Data Startup Knoq To Help Consumers Make Better Decisions
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DORADO, Puerto Rico, Feb. 16, 2021 /PRNewswire/
Ad Practitioners, whose proprietary digital media platform syndicates highly relevant content, tools, and news across its portfolio of brands and partner sites, today announces its acquisition of
Knoq, a data technology company that matches consumers with real people to get guidance and feedback on products and services. This strategic acquisition expands Ad Practitioners ability to develop and launch tailored, data-driven consumer experiences.
Founded in 2015, Knoq s technology recruited, trained and guided neighborhood representatives who went out into their own neighborhoods and talked with people about products and services that could make their lives better. When paired with Ad Practitioners portfolio of brands, Knoq s data and technology will enable Ad Practitioners to better serve both