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Report: TV ads could do more to tackle climate crisis

Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and

United kingdomRichard shottonJon evansAcross systemGreen hintCover fearOver statsFluent devicesRight messengerNew yearChief customer officerClient strategy

Cadbury, Coke And National Lottery Reruns Prove You Don t Need New Christmas Ads

Cadbury, Coke And National Lottery Reruns Prove You Don t Need New Christmas Ads
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United kingdomWhyte mackayMedia agency briefingNational lotteryStar ratingStar woodsman whiskyFluent devicesCoke truckHolidays are comingIron bru snowman

Creativity isn t courageous, it s the level-headed choice

Highly creative marketing activity is essential to business success, says CreativeRace's Senior Strategist, Ed Steele.

Rory sutherlandFed steeleSenior strategistLink between creativityFluent devices

Creativity isn t courageous, it s the level-headed choice

Highly creative marketing activity is essential to business success, says CreativeRace's Senior Strategist, Ed Steele.

Rory sutherlandFed steeleSenior strategistLink between creativityFluent devices

Doritos, Kia top list of most effective Super Bowl LVI ads

What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these questions. Jon Evans, chief marketing officer at System1, told us which ads received the highest ratings during last night’s Super Bowl – and why they stood out from the crowd.

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