‘A lot of people don’t like NFTs and are really vocal about it, so every time I post about my NFTs on social media most of the comments are negative,’ says Norwegian video artist Jan Erichsen. In 2017, he gained several hundred thousand Instagram followers when his ‘destruction’ videos, in which he films himself destroying everyday items, went viral. Erichsen’s gif-length works translate naturally into NFTs, but since making them he’s noticed his follower count drop. In the promotional video for a work titled
Flower Thief, Erichsen wears a mask of blades and lunges forward to burst a pink balloon labelled ‘NFT’. The comments include ‘the only thing worse than knife wounds is getting yourself in a dead economy’ and ‘an NFT? I had so much respect for your art.’