Mar 10, 2021
The new apparel program is called Low Velocity - Photos courtesy of Globe
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Globe has done a major revamp of its apparel line that utilizes a seasonless approach, a ton of carryover styles, and higher quality, more sustainable materials.
It’s a radical departure from the 200 SKUs, four times a year system the brand previously used and so many in the industry maintain. The new apparel program, called Low Velocity, has 50 SKUs that are part of an evergreen range.
Globe executives answered some questions for us about the new apparel strategy.
Why did Globe revamp its approach to apparel?
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