A shift in gambling marketing
15th December 2020
| By Daniel O Boyle
Under pressure from regulators across Europe, the gambling sector is having to alter and adjust its marketing efforts to confront a new reality. By Scott Longley.
“For us, it was a shock,” says Christoph Winterling, commercial and marketing director at Serie A’s FC Bologna of the Italian ad ban introduced last year.
“At the time Serie A was losing money because we would be losing clients for LED hoardings so we had to be creative and look for opportunities where we could still offer betting brands the opportunity to take advantage of our global visibility but excluding the visibility in Italy,” Winterling adds.