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Leal, a Bogota, Colombia-based retail tech company providing customer engagement in Latin America, raised $5 million in a round that CEO Camilo Martinez called a “pre-Series B.” LEAP Global Partners and Rakuten Capital co-led the round and were joined by Morro Ventures and Salkantay Ventures. Leal works with business-to-consumer brands, e-commerce sites and financial institutions across Latin America to enable merchants to create a customer database to then offer cashback and rewards products to loyal shoppers on everyday purchases.

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