April 14, 2021 2:29 pm
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You’re probably wondering why, in a week when the pubs are
finally swinging open their doors once more, gyms are reopening, and restaurants are offering outdoor dining, too, we’re writing about the benefits of going sober.
Good question – and one we’re happy to answer. It feels a bit like Christmas, doesn’t it. Everyone is giddy with excitement and busy for the first time in months – far busier than you’re used too.
‘Less Is More’: Bacardi Predicts 400% Growth in No and Low Alcohol in Next Four Years HAMILTON, Bermuda (Business Wire) Bacardi Limited, the world’s largest family-owned spirits company, is launching a new ‘mindful drinking’ campaign this January, designed to help retailers, bars and e-commerce partners tap into a sales opportunity worth a predicted $500m RSV by the end of 2024
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Bacardi portfolio of mindful drinking products (Photo: Business Wire)
Mindful drinking - the practice of being aware of why, how much and what alcohol we drink - is a cultural movement which has become incredibly popular this year. The concept covers everything from replacing alcohol with alcohol-free spirits, to enjoying longer, low alcohol drinks, as well as taking the time to ‘sip and savour’ cocktails made with the finest, natural ingredients.