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Can butters, spreads and margarine expect another golden year in 2021? Or are hopes for further growth likely to melt away?
As is stands, the category is in a position of strength. Its value has leapt by £128.1m (9.9%) this year, and it’s sold an extra 27.2 million kg thanks to the many millions of extra at-home eating occasions.
Those figures mark something of a turnaround for BSM, which stayed in value growth in 2019 only because of price hikes.
Arla, for one, seems optimistic that more growth is ahead. The dairy giant has seen its Lurpak brand add more value than the rest of the top five put together, with growth of £40.7m on volumes up 16.1%. Its stablemate Anchor performed solidly with £130m in sales as unit sales grew by 13%.