It took Seafolly just 6 weeks to roll out these 2 omnichannel capabilities 13 July 2021
Which channels are most effective for Seafolly to communicate with its customers?
Our eDM channel continues to perform well for the brand.
We have strategies in place to grow our database and we can see from the double digit growth in revenue from this channel that the content and frequency of communication is resonating well with our audience.
Please describe a recent successful loyalty campaign Seafolly has executed – what was it and how did it perform?
Our focus has been to continue rewarding existing customers while growing our loyalty database.