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I recently came across this incredibly fascinating story of how a furniture business does its promotions. Enter Jim McIngvale, better known as Mattress Mack. He owns Gallery Furniture, one of the top furniture retailers in the US, with more than $200 million in annual sales revenue at its three Houston locations. While his founding story is a very interesting read.
Do “premium” stacks with good views really appreciate better?
Developers are quite open about which stacks are “premium” – ask at a new launch, and the sales team will probably tell you outright. This comes with the usual host of justifications, such as a better view, or better facing. For owner-investors however, a common question is whether the premium is worth.