SoftBank-backed value commerce platform Meesho emerged as the second-largest player by order share in this year’s festive sales, while Flipkart Group platforms topped the market in both orders and GMV.
Walmart-owned Flipkart on Sunday said early access for its 'Flipkart Plus' programme (loyalty programme) saw a 40 per cent growth this year compared to last year, while about 45 per cent of customer demand has been from tier-III cities and beyond