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Have we missed an open goal by not capitalising on the scale and popularity of the Women s World Cup?

Did they underestimate how popular it would be?

Ben smithSam kerrWorld cupLes bluees highlightFlip the gameUnseen signalGame beforeEwrite the futureQatar world cupBring home the budBeyond greatnes

Women s World Cup ads show players new-found star power

What Women's World Cup ads from Nike, Adidas and Orange tell us about the changing face of the game and its star players.

Alessia russoMatt readmanLena oberdorfQueen elizabethAda hegerbergGraham nortonLionel messiSam kerrMary fowlerDavid beckhamIan wrightWomen sportWorld cupSport trustCompil des bleuesAustralian mary

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