Who knew a year ago that this now compulsory accessory would force us to overhaul our make-up bags? Beauty director Edwina Ings-Chambers reveals the products we can’t get enough of
I suspect I’m not alone in saying that my most purchased item (other than food) this year has been face masks. And these face coverings are doing more than changing my accessory purchase – they’ve had a seismic effect on the entire beauty economy. First up, there are the brands that have expanded into new products. Take Slip, a company known for wrinkle-reducing silk pillowcases. Since the pandemic hit they’ve turned their expertise to masks, and despite the hefty price tag (£39), they’ve had a huge response. And, of course, every brand has created a hand sanitiser, from chic, plant-based Puritx (£12.50) to high-street favourite L’Oréal Paris (£3.99). But 2020 has had more far-reaching effects on the beauty landscape than creating demand for sanitiser. Old faithfuls like lipsticks –