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18th February 2021 Dairy brand Daioni Organic is launching a packaging refresh and introducing biodegradable paper straws as part of its strategy to take on incumbent brands in the category by growing sales and expanding distribution. The refresh across the brand’s packaging, point of sale materials, website, merchandise and social media channels aims to increase consumer and retailer engagement by communicating the “compelling taste, wellbeing, sustainability, farm-to-fridge and ethical offering at the heart of the brand”. Daioni Organic’s products are claimed to have a higher-than-average nutritional profile compared to conventional milk. Increased sales and retailer partnerships is central to the business’ strategy to grow its share of the UK’s burgeoning milk-based drinks category, which is worth £221.5m and grew by 8.4% in the past year. The business is also seeking to tap into accelerated demand from UK consumers for organic food and drink products.

United kingdomDaniel jonesHolland barrettWhole foods marketDaioni organicFairtrade coffee drinksFlavoured milksLong life organicUnited kingdom salesOrganic good dairyஒன்றுபட்டது கிஂக்டம்டேனியல் ஜோன்ஸ்ஹாலண்ட் பாரெட்முழு உணவுகள் சந்தைநீண்டது வாழ்க்கை ஆர்க்யாநிக்ஒன்றுபட்டது கிஂக்டம் விற்பனை