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KBL Opens The First Alcohol Supermarket In Kenya
By Soko Directory Team / Published December 21, 2020 | 12:12 pm
Kenya Breweries Limited in partnership with The Liquor House has opened the country’s first liquor supermarket. The country’s first liquor supermarket is fitted with Diageo’s World Class Tasting Room, where most of KBL’s top of the range products will be displayed.
Speaking at the launch, KBL’s Head of Spirits Flavia Othim said the store will be instrumental in enabling KBL to test and learn within the direct-to-consumer environment.
“Off-trade has been an integral part of our business, especially during this time in the new normal. Therefore, we believe that this space will help us, understand consumer’s needs and give them the opportunity to interact with our products,” Ms. Othim said.