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The end is here! …At least with regard to the widespread use of Flash in digital advertising. Unlike some apocalyptic predictions of the end , this one is actually real and has an agreed-upon schedule for the death of Flash. But unlike most predictions of widespread doom, the Flashpocalypse actually offers some major upsides for companies that have historically used Flash to drive their digital advertising campaigns.In this piece, I’ll cover the demise of Flash and a discussion of the differences between Flash and HTML5, plus a forward-looking roadmap to help you understand key issues for navigating the journey beyond Flash to using richer HTML5 creative content. It’s important to understand this shift now, as major industry players like Google have already announced that they will no longer support Flash-based ads.First let’s start with a little background. Flash-based technology became the primary method for authoring and displaying dynamic
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