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Frito lay plant wondered what would happen if he put a chile on a cheeto and took it up the chain. last week the los angeles times called the story into question. directed by eva longoria, a documentary on his life is set to go into production this summer. the l.a. times concluded that montanez worked on the flamin hotline that he did not invent the flaminin hot cheeto. revising that, saying the company attributes the launch and success of flamin hot cheeto and other products to montanez among others.
ChileThe-los-angeles-timesCheetoChainStory-into-questionFrito-lay-plantDocumentaryLifeProductionDirectedEva-longoriaMontanezBy @HeyNatalia on IG
May 17, 2021
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We ve all heard the story about how Flamin Hot Cheetos were created. A janitor that worked at Frito-Lay and he pitched the idea of the chips and from there ended up working as an executive for the company! That story is so amazing that it s even being turned into a movie! But is it true?!
The Los Angeles Times just released an article that is claiming the story it s not entirely true. This is what journalist Sam Dean wrote in his article about Richard Montañez. He interviewed former Frito-Lay employees who worked for the company during that time. Lynne Greenfeld a junior employee was assigned the responsibility of developing the Flamin’ Hot brand after its initial launch in 1989. And she said Richard was not part of the team.
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