The IPO of Flair Writing received a strong response from investors with nearly 46.6 times subscription at close. Flair Writing is among the top three players in the overall writing instruments industry and occupies a market share of approximately 9% in the overall writing and creative instruments industry in India, as of March 2023. Its flagship brand “Flair” has enjoyed a market presence of over 45 years.
Last heard, shares of Flair Writing Industries were commanding a premium of Rs 150-155 per share in the grey market, suggesting a listing pop of more than 50 per cent for the investors.
Shares of Flair Writing Industries were listed at a premium of 65 per cent on both the exchanges. The stock was listed at Rs 503 apiece on BSE and at Rs 501 on NSE.