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Mumbai: Marathi language channels have the highest viewership share in the Hindi Speaking Market (HSM) after Hindi language channels. In Maharashtra/Goa, Marathi language channels constitute 34 per cent of the viewership share whereas Hindi language channels have 54 per cent viewership share. This is lower compared to other language markets such as West Bengal where Bengali

Tamil naduAudience research councilPower of televisionHindi speaking marketWest bengalBroadcast audience research councilAaditya pathakTele wise marathiFixed time chartTele wise marathi 2021Barc indiaAaditya pathakArathi tv viewershipArathi audience on tvArathi language marketArathi television market