Fitness First has launched a new customisable membership plan, called MyFit
As consumers settle in to working-out at home, The Drum speaks to gym brand Fitness First on how it adapted to keep its members engaged.
At the height of the Covid-19 pandemic last year, work wasn t the only thing Singaporeans brought home with them. With gyms shut during circuit breaker measures, many began working out at home amid hybrid home office set-ups.
And even though restrictions are gradually being lifted in Singapore, which has entered Phase 3 of its coronavirus response, fewer fitness enthusiasts have returned to gyms. Fitness chain Fitness First has seen a drop in check-ins to its clubs in the central business district, while witnessing an increase in some of its clubs in the suburbs, such as Westgate, Paya Lebar and Ang Mo Kio.