The $349.99 Pixel Watch is Google’s first attempt at a Wear OS smartwatch. It gets a number of things right, but it has definite growing pains. It ultimately feels like a fancier Fitbit. Most of its issues are fixable, so long as Google doesn’t kill it prematurely.
Google s Fitbit Luxe is a stylish fitness tracker
Alphabet own Google. Google owns Fitbit. And Fitbit largely owns. well. the fitness tracker market. Look, Apple Watch might be wildly popular, but for the average consumer, the name Fitbit is synonymous with wearables. I have witnessed many people referring to fitness trackers made by other brands as Fitbit. This behavior is much like consumers calling all adhesive bandages Band-Aid.
Fitbit s success isn t a mystery. Besides its catchy brand name, the devices are easy to use and are heavily focused on fitness. In other words, Fitbit devices aren t overly complicated. This has lead to their adoption by people that aren t necessarily gadget enthusiasts. Oh, and they have excellent battery life too they don t need daily charging like Apple Watch.