DTC bra brand Cuup on Thursday launched its first category expansion into swimwear.
The swim line, which was two years in the making, will come in 53 bra sizes from 30A to 42F and seven bottom sizes in XS to XXXL, according to details emailed to Retail Dive. To ensure an accurate fit, the brand conducted more than 100 fittings on 25 different women s bodies over the course of 20 months.
The collection includes three bikini tops for $98 each and three bikini bottoms for $68 each, available in black, green, brown, red and white.
Dive Insight:
The expansion into swimwear marked Cuup s first new product category since launching in 2018.