it. i put it so it can be scanned like this. they are qr codes, quick response. they are revolutionizing how we get information on just about anything. here is how they work. create the code. more on that later. put it someplace where your customers will see it. they put their smartphone over the code and scan it. a special web page featuring your contact comes up. the most important tip for a small business is provide a great pay off to the consumer for interacting with the qr code. give special content that s not available otherwise whether it s a special offer or video. that rewards it consumer for going through the exercise of actually scanning the code. for the small business owner, the opportunity to crack the code is relatively easy. they are inexpensive to