earnings report as a big public company. and it did do about what people thought. revenue was up 32% from a year ago. that may sound good but the problem is facebook s shares are taking a big hit. you remember, this is a company that was second biggest stock market launch ever. today facebook shares closed at 26 a share. you see that black diamond-looking ski slope. it s falling even after the market closed tonight. down about 30% from where it went public. this obviously has hurt a lot of people who struggled to try to get shares of this ipo. why are people so nervous? there s one word and it s money. during tonight s conference call with investors, mark zuckerberg, the ceo of facebook, made it clear that making money from advertising is a top priority. we know that social ads perform much better than nonsocial ads so our job over the next few years is to increase the percentage of ads that are social and engaging. social and engaging ads. well, you know, advertising a w