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Banking has evolved over the years and the industry now abundantly relies on web-based applications for providing services to customers. With more and more people increasingly glued to connected devices, banks that hope to compete in today’s market must focus on digital channels.
One of the pillars of a digital strategy is having a website that serves as the face of a company on the internet and its first virtual touchpoint. But in the digital age, just rolling out a website with a visual style and design stuck in the 90s does not cut it. Consumers have high expectations when it comes to online experience, so banks must find a way to offer the best digital experience possible. Hence the importance of having a unique site with world-class design and functionality.