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A Rough Ride
Once the leader in SUVs, Mahindra has lost its crown. The company is resetting its gameplan to stay clear of me-too products, replacing them with vehicles intrinsic to its DNA. Can it rise again?
The new decade was barely a couple of hours old when India s utility vehicle major Mahindra and Mahindra and US carmaker Ford decided to put off their joint-venture plans. The two companies had been trying to cobble together a wide-ranging partnership since October 2019 that would have seen Ford exit the Indian market, leaving its assets in the JV with Mahindra. For a variety of reasons it had looked like a win-win deal. Ford would have benefitted from Mahindra s marketing pull and frugal vendor development strategy, while the latter would get access to the much-needed technology for the present (gasoline) and the future (electric). The two companies blamed the pandemic and the altered market dynamics for the parting of ways.
Maruti 800 37th Anniversary: 7 Facts About The Car
The iconic Maruti 800 celebrates its 37th anniversary today and we take a look at seven facts that made the popular seller, India s People s car.
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The Maruti 800 was in production for 31 years but will be a part of India for generations
Highlights
Waiting period for the Maruti 800 extended for years back in the 1980s
The Maruti 800 was discontinued in 2014, replaced by the Alto 800
The Maruti 800 is an icon in every sense and holds a special place in India s automotive history. The model was a game-changer that brought the era of Japanese four-wheeled mobility to the masses in the country. On December 14, 2020, the Maruti 800 celebrates its 37th anniversary, and while it may not be on sale anymore, the car continues to be deeply a part of our collective conscience, not to forget it s still not too hard to spot one on the road. As we celebrate 37 years of the iconi