Discussions will include cattle quality, marketing, medicine, rangeland health and more. Over two dozen ranching product vendors will also be on site, and the day will wrap up with a social mixer.
But the event that celebrates life in the West and the Abilene area s roots rides again.
The event kicks off Thursday evening with the downtown parade before attendees get their kicks at the Taylor County Expo Center on Friday and Saturday. The traditional cowboy church service Sunday morning concludes this year s event.
Following the 6:30 p.m. parade, there will be a street dance. At the Expo Center, cowboy poets will gather to present their work as evening fades to dark.
Rochelle Johnson, Expo Center general manager, said there was great excitement in bringing WHC back again. The Taylor Telecom Arena was ready last year and we couldn t showcase it, she said of the new rodeo venue. The entire Expo Center looks very different now.