Mattel announces that it s PlayBack time
Mattel Inc.
Mattel Inc. s PlayBack program allows customers to print out a free shipping label and send toys back to the company for recycling.
Toymaker Mattel Inc. has launched a toy takeback program aimed at recovering and reusing materials from old Mattel toys for future toys.
The program, launched May 10, is just one of the initiatives taken by the company within the scope of its ambition to achieve 100 percent recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.
The toys produced by the company, based in El Segundo, Calif., are made to last and be passed on from generation to generation, President and Chief Operating Officer Richard Dickson said.
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