Earlier this month, Firestone's air spring products rebranded as Firestone Airide. Now, the Airide manufacturing operations in Tennessee have another gold "STAR" to add to its repertoire.
Firestone Industrial Products has rebranded it air springs products as "Firestone Airide," an ode to the name of the first air spring the firm introduced in 1938.
Bridgestone Americas' Firestone arm is returning to its roots by renaming the air-springs business unit "Firestone Airide," tapping into the business' original Airide product launched eight-plus decades ago.