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Nike s ill-defined relationship with the resale community is becoming increasingly fraught.
A Nike exec resigned last week after she was tied to her son s lucrative sneaker resale business.
Insiders said Nike might ignore dubious behavior if it means a sneaker will do well at resale.
The sudden departure of one of Nike s senior executives is calling the company s connection to the resale world into question.
Nike s vice president and general manager for its North America division, Ann Hebert, resigned last week after a report highlighted her ties to her son s lucrative sneaker resale business. Bloomberg Businessweek reported on February 25 that Hebert s 19-year-old son used her credit card to buy over $100,000 worth of limited-edition sneakers for reselling.