texas, california or yarnell. reporter: as they passed, these firefighters saluted their lost brothers and fought back tears. it s like any fire department, fire family. it s like your second family. reporter: throughout town there are signs of love for the hot shots, flags everywhere. most at half staff. and many people here are compelled to just do something. we ve been busy nonstop since this morning. we ve had a line of cars constantly. reporter: these kids are washing cars to raise money for the families of the victims. heard about it on facebook. and truck needed a wash. so figured i d donate to the firefighters that fell. reporter: others are adding to the memorial along the fence of station 7. i grabbed 19 red roses for each individual and one white one just to signify the town and the strength everybody has. reporter: a town standing together to honor its patriots who gave the most.