/PRNewswire/ Giant Food, the leading greater Washington, D.C. regional grocery chain, has named Heart & Soul Marketing, LLC its strategic creative agency of.
Oceanside
Back in 1850, Oliviero Colmignoli’s great-great-grandfather started making dry sausages at his home in Italy’s Umbria province. In those days, salami-making consisted of hand-stuffing some salted pork into a casing, hanging it from the rafters with a piece of string, then opening a window and hoping for the best.
Four generations later, Colmignoli whose nickname is “Olli” is still following the family’s Old World tradition of salami-making, but now the Encinitas resident is using the latest technology at a huge processing plant in Oceanside. Every week, Olli Salumeria turns out 30,000 pounds of high-end artisan salami in a factory that uses robots to move, weigh and measure the moisture in each of the slowly curing links, which hang by the tens of thousands from steel racks in 21-foot-tall, climate-controlled rooms.