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ON THE GRAPEVINE
Here’s the Irish Sun’s retailer and wines of 2020 – who impressed despite the struggles the year posed
Matthew Nugent
Updated: 3 Jan 2021, 16:57
IN the latter part of 2020, the word “pivot” popped up regularly in business parlance.
The dictionary defines the verb thus: “to turn or balance on a central point, to make something do this”.
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We constantly heard about entrepreneurs “pivoting” making changes to their business model to survive.
For independent wine shops streamlining their business, or adding extra value for their customers, has always been necessary.
They had to “pivot” after the economic downturn of 2008. Many organised wine education evenings or dedicated a section of their premises to highlight artisan foods.