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Online focus for Ranges business | Sunbury & Macedon Ranges

By Oliver Lees As COVID-19 lockdown measures have changed the way we live our lives, small businesses in the Macedon Ranges have had to digitally adapt to survive. Victoria has entered lockdown five times over the past 18 months, closing non-essential businesses. Business Kyneton president Kate Fairley said businesses in the shire have had no option but to pivot their businesses online to remain trading. “The general consensus in the business community is that everyone’s been really hit hard, and people also have to juggle responsibilities like home-schooling on top of their work,” Ms Fairley said. “I have noticed the businesses that seem most resilient through this period are the ones that are being more active in their online engagement.

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