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New Total TV advertising measurement to be launched in Finland

Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop the country’s Total TV advertising measurement. The agreement will position Finland as one of the first countries in the world to enable a Total TV currency with the aim of unifying campaign measurement across all broadcast…

Finland to Launch New Total TV Advertising Measure - Daily Research News Online

Finland to Launch New Total TV Advertising Measure - Daily Research News Online
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