Robin Mason joins Firmenich as President, Fine Fragrance North America
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Robin Mason as President, Fine Fragrance North America.
Effective June 14, 2021, Mrs Mason will lead the group’s business unit in the region, with responsibility for creation, sales, marketing, fragrance development, technical development and innovation.
“
Robin is a highly accomplished and respected beauty executive who has demonstrated great success in building brands across different companies, and is recognized for her expertise in fine fragrance,” said Ilaria Resta, President, Global Perfumery, Firmenich. “
She will bring a new perspective to the Fine Fragrance business, and help drive innovation and transformation to deliver best-in-class fragrances for our customers. I warmly welcome her arrival to our company.”