Entrepreneur Steven Smith was tired of researching ingredients and running circles around the grocery store aisles as a plant-based eater and decided that he’d take it upon himself to help plant-based shoppers find options more easily. In 2018, Smith opened his flagship grocery store, Vegan Fine Foods, in Ft. Lauderdale, Florida, to simplify shopping on a plant-based diet and ease the stress of many shoppers.
Shopping for vegan substitutes and plant-based ingredients can be tricky when only a select number of stores offer an ample assortment, and even then some products can sneak in animal-derived ingredients. Vegan Fine Foods vets the products before they enter the store, and creates a space where plant-based shoppers can browse confidently, knowing that every item on the shelves will fit their diet s needs. Smith’s success at his Ft. Lauderdale location has encouraged him to branch out, and now he looks to have a Vegan Fine Foods root itself in every major U.S. city by 2