when companies keep coming into your industry and turning it on its head. in other words they keep disruptding your industry, how do you make sure that you re not left out in the cold? paul nunes is the co-author of the book big bang disruption and he s the managing director of research at the center institute for high performance. great to see you. it s great to be here. so i think this is a real big issue, particularly for small companies. i mean there are the small companies that are disrupters, right? and we could talk about how they get the word out. but for the ones who aren t. who ve been doing things the way they ve always been doing them, how do you know what s going on in the world so you know what you need to change? you talk about finding truth tellers. yeah, truth tellers are a special concept that we borrowed from soap operas on television, actually. these are the people that help you see where the story s going. they do the revelation, oh, she has a twin sister k
so, how can you keep up? when companies keep coming in to your industry and turning it on its head. in other words they keep disruptding your industry, how do you make sure that you re not left out in the cold? paul nunes is the co-author of the book big bang disruption and he s the managing director of research at the center institute for high performance. great to see you. it s great to be here. so i think this is a real big issue, particularly for small companies. i mean there are the small companies that are disrupters, right? and we could talk about how they get the word out. but for the ones who aren t. who ve been doing things the way they ve always been doing them, how do you know what s going on in the world so you know what you need to change? you talk about finding truth tellers. yeah, truth tellers are a special concept that we borrowed from soap operas on television, actually. these are the people that help you see where the story s going. they do the revelation, o