smartypants. incidentally, it s also the home of the founders. it s taken over three rooms if our house. this one, the office, and the dining room. reporter: smartypants, a company focused on developing kids plane health through web content and on providing kids vitamins, is the brainchild of courtney nichols and gordon gould, two serial entrepreneurs with their sights set on a specific market parents. we came up with something which of the smartypants gummies with the tag of helping parents with picky eaters. they joined forces with a leading health care practitioner and corporate consultant to start the company and have made great strides so far, passing fda and ftc requirements, finding suppliers, and building a web site. are we going to have the new facebook page? even with all that experience, a startup is still a startup, fraught with frustrations. we ve had people who say they were going to invest, truly say,