it s because what was once used as fish bait is the latest new fashion accessory for your hair. american idol, steven tyler, this rocker starts wearing feathers and it s feathers. reporter: the strawberry salon is offering a new service thanks to a new trend. a week from today. reason is we didn t jump on it weeks ago, we are socially conscious. we wanted to make sure our suppliers are not doing anything inhumane to get feathers from animals. reporter: as the fashion statement may mean more business for salons. it is to get noticed, to have fun. reporter: bait shops in towns say that finding feathers for fly-fishing may become impossible. we had a lady come in and she purchased a little over $100 in just feathers. for, for hair extensions. i like them. my hair is too short for them. otherwise i would wear them. i think you should steven tyler my boyfriend in my