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Zynga (ZNGA) claims Apple s App Tracking changes aren t a major threat to its fiscal year

Zynga has made a massive name for itself over the years in the form of mobile and social media integrated “hypercasual” games. Farmville alone has been a brand on which the company could reliably count on for years and there are plenty further popular titles in Zynga’s repertoire that expand its popularity and revenue further, but a big part of that last one is in-game ads for its many free games – a matter which might have been threatened by Apple’s new iOS App Tracking Transparency features. However, in its recent earnings conference call, Zynga execs suggested they are not worried about Apple’s changes threatening the company’s 2021 fiscal year.

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