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World’s top hotel brands lose nearly $23bn in brand value LONDON, 5 days ago As holidays are cancelled and people are instructed to work from home, the hospitality sector has reached an almost complete standstill both from tourism, as well as corporate travel.   As a result, the total value of the top 50 most valuable hotel brands has decreased 33 per cent year-on-year, down from $70.2 billion in 2020 to $47.4 billion in 2021, according to the latest Brand Finance Hotels 50 2021 report.   Savio D’Souza, Valuation Director, Brand Finance, commented: “The hotels sector has completely ground to a halt over the previous year, the repercussions of which are demonstrated by the sharp brand value declines for almost all of the top 50 most valuable hotel brands. The sector is a resilient one, however. As the world begins to open back up again, we are already witnessing a strong improvement in bookings and occupancy levels across the board, showcasing the strength of bran

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