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What you need to know
Apple is now the most valuable brand in the world, passing Amazon for the first time in five years.
A new report says that Apple has passed Amazon to become the world s most valuable brand for the first time in half a decade.
A new report today from Brand Finance states:
Apple has overtaken Amazon and Google to reclaim the title of the world s most valuable brand for the first time since 2016, according to the latest report by Brand Finance – the world s leading brand valuation consultancy. Apple has the success of its diversification strategy to thank for an impressive 87% brand value increase to US$263.4 billion and its position at the top of the Brand Finance US 500 2021 ranking and Brand Finance Global 500 2021 ranking.