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The pros and cons for cinema audience in no-ads policy

Movie-viewing experience in theatres looks incomplete without those series of commercials and trailers that come before a film begins. After all, that’s

No-ads policy in cinemas: Industry insiders weigh in on pros and cons for the audience

With no-ads policy being launched in certain theatres and screens, industry insiders talk about its impact on ad revenue and the movie watching experience.

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