ceremony. more than 400 trees along the famed avenue are shining bright. well, finally tonight, speaking of the holidays, which are all about tradition, how about starting a new shaking things up, putting a seasonal spin on its classic flavor. wait, what is figgy pudding? i think it s some kind of holiday treat. reporter: but this year that holiday treat is getting infused with spam, a christmas gift to lovers of the salty canned pork, sold in dozens of countries around the world. i think i taste some reporter: this year marks 85 years since the meat product s creation in minnesota. its popularity took off during world war ii after it sustained soldiers serving overseas. the best part about spam is eating it in front of people that don t like it. reporter: to date, the company s produced more than 9