The Fifa Women’s World Cup began in 1991 and the tournament in Australia and New Zealand in 2023 marks the ninth edition of the quadrennial world championship for women’s football. The USA are the defending champions and have won the competition four times
Morgan Brennan is a social media expert, footballer and founder at Footballco’s Indivisa. She reflects on what some feel has been a muted marketing build-up to the Women’s World Cup in Australia.